Don't Have Thousands of Followers?
No problem! Your property page follower count matters less than you think. What really matters is getting your posts in front of people who are actively looking for a place to stay. This guide shows you exactly how to do that.
In This Guide
1Create Property-Specific Pages
Instead of posting from your personal account, create a dedicated Facebook or Instagram page for each property. This approach has several advantages:
Professional Presence
Looks more legitimate to potential guests
Shareable Content
Easy to share posts into groups
Ad Ready
Pages can run Facebook/Instagram ads
Separate Identity
Keep business and personal separate
How to Set It Up
Create a Facebook Page
Go to Facebook and create a new Page. Use your property name (e.g., "Sunset Beach House - Destin, FL"). Add your best property photos and a compelling description.
Connect to VacancyVibe
In VacancyVibe, go to your property's social media settings and connect the new Facebook Page. Make sure to grant posting permissions.
Optional: Create Instagram
Create a matching Instagram account and link it to your Facebook Page for cross-posting capabilities.
2Share Into Rental Groups
This is the most powerful strategy. After VacancyVibe posts to your property page, manually share those posts into local rental and travel groups. These groups often have thousands of members actively looking for places to stay.
Finding the Right Groups
Search Facebook for groups using terms like:
[Your City] Vacation Rentals[Your Destination] Travel[Your City] Short Term Rentals[State] Beach Rentals[Your City] Airbnb[Event] AccommodationsThe Sharing Workflow
VacancyVibe Posts Automatically
When a vacancy is detected, VacancyVibe creates and posts engaging content to your property page.
You Share to Groups
Click the "Share" button on the post and select the rental groups you've joined. Add a brief personal note if desired.
Reach Thousands Instantly
Your post now appears in front of group members who are actively searching for accommodation.
Group Etiquette
Follow group rules - Some groups have specific posting days or formats
Don't over-post - Share when you have genuine availability, not daily
Engage authentically - Respond to comments and questions promptly
Be helpful - Sometimes comment on others' posts too, not just your own promotions
3Boost Posts & Create Ads
Use VacancyVibe's generated content as the foundation for paid advertising. Even a small budget can dramatically increase your reach.
Boost Existing Posts
The fastest option. After VacancyVibe posts to your page, click "Boost Post" and set your budget and targeting.
Best for: Last-minute availability you need to fill quickly.
Create Targeted Ads
Use Facebook Ads Manager for more control. Copy VacancyVibe's content and create ads targeting specific demographics.
Best for: Longer gaps or peak season availability.
Targeting Tips
When setting up ads, target people who:
Live in driving distance - Target cities within 4-6 hours of your property
Match your property type - Families for kid-friendly homes, couples for romantic getaways
Show travel interest - Target people interested in travel, vacation rentals, or your destination
Recent engagement - People who have recently searched for travel or accommodations
4Use the Copy Feature
Prefer manual control? VacancyVibe's copy feature lets you grab the generated content and paste it wherever you want.
Where to Post Manually
How to Use Copy
View Generated Content
When VacancyVibe detects a vacancy, view the generated post in your dashboard.
Click Copy
Use the copy button to grab the text. You can also download the generated image if one was created.
Paste Anywhere
Paste into any platform - Facebook, Instagram, Twitter, Nextdoor, Craigslist, email newsletters, or anywhere else.
Bonus Tips
Extra strategies to maximize your vacancy post performance:
Use Great Photos
VacancyVibe generates engaging text, but pair it with your best property photos. High-quality images dramatically increase engagement and bookings.
Add Local Hashtags
When posting on Instagram, add location-specific hashtags like #DestinBeach #FloridaVacation #GulfCoastRentals to reach travelers searching for your area.
Time Your Posts
Post when your target audience is active. For vacation rentals, evenings and weekends often perform best when people are planning trips.
Build Your Network
Connect with other vacation rental owners. Share each other's posts, refer overflow guests, and learn from each other's strategies.
Ready to Fill Your Vacancies?
Start using these strategies today. VacancyVibe handles the content creation - you just share it where it matters.